REI Co-op and AllTrails announce massive multi-year partnership for outdoor enthusiasts
Co-op members unlock major discounts on AllTrails Plus ($25/yr) and Peak ($50/yr) memberships
Initiative expands nationwide trail cleanups and exclusive in-store events across the US
Hitting the trails just got easier, and a whole lot cheaper.
In a match made in outdoor heaven, retail giant REI Co-op and navigation powerhouse AllTrails have officially joined forces in a massive multi-year partnership designed to help Americans discover new adventures, gear up, and protect public lands.
The blockbuster deal names REI as AllTrails’ official U.S. outdoor retailer, while AllTrails steps up as REI’s official exploration app partner. To celebrate, the duo is handing out major savings directly to nature lovers.
Best of all, the perks extend to AllTrails popular ‘Peak’ subscirbtion, which Travel Today got a first hand look at during a special hiking event in New York’s Catskills region, when the subscription released in 2025.
UNBEATABLE SAVINGS FOR TRAIL LOVERS
Starting today, REI Co-op’s 26 million members can unlock huge discounts on premium mapping subscriptions.
Trail enthusiasts can grab an AllTrails Plus membership for just $25 a year (down from the regular $35.99 price tag) or upgrade to the top-tier Peak membership for only $50 annually (regularly $79.99).
The perks give hikers, runners, and campers instant access to offline map navigation, real-time trail updates, crowd-sourced reviews, vivid photos, and peak-time traffic insights so you never get stuck on a packed path again.
STEWARDSHIP AND COMMUNITY ACTION
It isn't just about finding the best routes—it's about protecting them.
The two outdoor titans are ramping up the Better Trails Club, a joint program hosting guided hikes and eco-friendly trail cleanups. After bringing together more than 500 volunteers last spring, nine new cleanup events are officially scheduled across the country this autumn.
Shoppers can also expect interactive in-store activations at REI locations nationwide, bringing AllTrails' digital trail community straight into local co-op stores.
Whether you're planning a weekend mountain trek or a neighborhood walk, this ultimate collaboration ensures you'll have the best gear, the sharpest maps, and a cleaner outdoors every step of the way.