Today, Hertz announced new insights revealing a massive "Road Trip Renaissance" as 64% of Americans plan to hit the highway this summer. As the nation prepares for its 250th anniversary, travelers are turning to the the car rental giant as the ultimate antidote to modern travel stress.
Travel Today has previously reported on how AAA revealed this would be a record-setting road-trip summer, with millions hitting the roads for the ultimate getaway, and now the new Hertz data confirms travelers are ditching the skies to enjoy the open road.
The Gold Standard of Summer Travel
Hertz data shows that travelers are trading flight delays for the ‘freedom, flexibility, and sense of control’ that only a world-class rental can provide. Whether you are looking for a rugged INEOS Grenadier for an outdoor escape or a classic Ford Mustang for coastal cruising, Hertz’s newest fleet is ready for the busiest days of the year—predicted to be May 21 and May 22.
Top Ways to Save and Skip the Stress
Flash Sale Savings: Bag a massive 20% off your summer drive when you book during the Hertz Flash Sale from May 21–29.
Skip the Counter: Join Hertz Gold+ for free to head straight to your vehicle and avoid the holiday queues.
AI Planning: Join the 45% of travelers using AI to map out their dream experience-led itineraries.
Neighborhood Convenience: Not flying? Rent from a local Hertz neighborhood branch for a convenient and often cheaper "staycation" option.
Iconic Routes & Immersive Events
Heritage travel is booming, with bookings for Route 66 up 8% and New England’s Freedom Trail up a staggering 14%. Furthermore, cities hosting major international sporting events are seeing demand climb by more than 40% year-over-year.
From the theme-park hub of Orlando to the neon lights of Las Vegas, Hertz is the driving force behind America’s favorite summer memories. For those seeking a digital detox, "Dark Sky tourism" in Nevada and Utah is showing strong growth—proving that this summer, it's all about "less screens, more scenes".